BetKing, a leading sports betting and entertainment platform, is pleased to announce
the successful conclusion of its employee-led campaign, “BetKing Cares” tagged
“Month of Good” Held from June 1st to June 30th, 2024. The campaign impacted over
5,000 households across 10 communities, reflecting BetKing’s commitment to making
a tangible difference in the lives of its stakeholders.
BetKing Cares spearheaded impactful outreach programs addressing critical social and
health-related issues. This year’s initiative focused on healthcare, nutrition, and
hygiene, aligning with BetKing’s impact pillars. Targeting five states—Ogun, Abia,
Abuja, Akwa Ibom, and Lagos—impacting over 15 communities.
In Abia State, the team was present in the Ndagbo Afara Community, Umuahia North
Local Government. In Abuja, they were at the Kaita Plaza in Gwagwalada. In Ogun
State, the team operated in the Iyana Mortuary Axis in Abeokuta. In Akwa Ibom, the
team was active in Ikot Ekpene. In Lagos, the team set up at the Opeyemi Plaza,
Moshalashi Egbeda/Idimu axis.
The “Month of Good” campaign included medical outreaches offering health education,
free health screenings for malaria, blood pressure, and eye tests, along with the
provision of basic drugs at selected agents’ shops. For the Food Drive initiative,
BetKing employees providing food items to families and customers across the targeted
states. Additionally, employees and stakeholders donated pre-loved clothes to people
in need. BetKing aims to continue rolling out community-driven initiatives to
consistently give back to society.
From left to right: Grand Master Agent, Bello Adeniyi; Managing Director, BetKing Nigeria, Gossy Ukanwoke;
Beneficiary of the BetKing Cares Food Drive Initiative, Mrs. Olabunmi Adekunle, and Head of HR Operations,
BetKing Nigeria, Bonike Ayanbadejo at the BetKing Cares Food and Medical Drive Initiative event in Lagos.
Reflecting on the BetKing Cares Initiative, Gossy Ukanwoke, Managing Director of
BetKing, stated, “Our mission transcends business success; it encompasses a deep
commitment to the communities that support us. By actively engaging with and
addressing their pressing needs, we can foster significant, positive change. This
initiative is about empowering individuals, improving lives, and nurturing potential within
each community member”.
We are committed to creating lasting impact and continually supporting and uplifting
those around us. He added.
Over time, BetKing employees, through the BetKing Cares initiative, have made a
significant impact on more than 35 communities spanning the six geopolitical zones,
positively impacting millions of lives along the way.
BetKing remains dedicated to shaping the standards for sports entertainment in Africa
by providing trusted and quality services to its customers.
