Diageo, a global leader in premium beverages, has announced the appointment of Aridegbe Ogundipe-Alatise as Head of Revenue Growth Management (RGM) for West and Central Africa, reinforcing the company’s commitment to empowering women in leadership. Her appointment also highlights Diageo’s strategic focus on enhancing pricing strategies, optimizing trade investments, and driving long-term value creation across key markets while championing gender inclusion in leadership.
A Proven Track Record in Financial Leadership
With over 15 years of experience in financial strategy, revenue management, and business transformation, Aridegbe has built a reputation for delivering data-driven insights that shape executive decision-making and enhance profitability. Her expertise in Net Revenue Management (NRM) and RGM has positioned her as a key architect of Diageo’s pricing and commercial strategies in West and Central Africa.
Before stepping into her current role, Aridegbe played a pivotal role in Diageo Nigeria, where she led RGM strategies that strengthened market share and drove margin improvement. Her ability to translate complex financial data into actionable strategies earned her recognition at the highest levels, including the Diageo Long Term Incentive Plan award for outstanding performance in 2023.
Her tenure at Guinness Nigeria (2013 – 2024) saw her spearheading pricing and investment strategies, enhancing commercial governance frameworks, and optimizing trade spend efficiency. Earlier in her career, at Unilever Nigeria (2010 – 2013), she supported to lead the company’s transition to SAP, showcasing her ability to navigate complex financial landscapes and drive digital transformation.
Advancing Financial Excellence and Business Growth
Diageo’s operations in West and Central Africa, with Nigeria as its largest market, represent a critical growth frontier. Aridegbe’s appointment reflects Diageo’s commitment to gender inclusion in leadership, as her deep understanding of financial modeling, risk management, and corporate strategy will be instrumental in strengthening the company’s position in the region.
She is a dedicated leader with a knack for business transformation and a high-performance culture, consistently mentoring and developing top financial talents while fostering a collaborative and innovation-driven work environment. Her expertise in various business intelligence tools ensures efficiency in financial planning and analysis, leveraging technology to drive strategic decisions.
A Bold Step into the Future
Speaking on her role, Aridegbe Ogundipe-Alatise stated:
“I am honored to lead Revenue Growth Management for Diageo West and Central Africa at such a pivotal time. The region presents immense opportunities, and I am committed to driving financial excellence, optimizing commercial investments, and delivering sustainable value that fuels long-term growth.”
As Diageo continues to strengthen its presence in the dynamic Nigerian spirits market, Aridegbe’s financial leadership, commercial acumen, and strategic foresight will be key drivers of success. Her appointment underscores Diageo’s commitment to optimizing revenue growth, enhancing financial governance, and reinforcing its market leadership.
With Aridegbe Ogundipe-Alatise at the helm of RGM, Diageo West and Central Africa is set for a new era of financial strategy, commercial innovation, and sustained business growth.
