In the world of music and refined gin experience, few brands have managed to strike the perfect chord
like Lord’s London Dry Gin. With its rich history, premium quality, and innovative approach to creating the
best gin recipes, Lord’s Dry Gin has become the go-to choice for music lovers and gin enthusiasts alike.
The brand’s partnership with Trace further reinforces this, as every edition sees a happy audience ready
to let loose and party like the Lords of the city, including guests at the recently held Trace Live concert
featuring D’banj.
The event, held at Terra Kulture, Lagos, epitomized the fusion of artistry and premium gin, with Lord’s Dry
Gin taking center stage as the powerhouse brand of the night and treating guests to soul-stirring music
and delicious cocktails. There was an exquisite selection of cocktails using Lord’s Dry Gin Classic and
Chocolate flavors for guests to choose from and indulge.
D’banj, the Koko Master himself, delivered an electrifying performance, and treated fans to a setlist
packed with classics like “Why Me,” “Fall in Love,” “Endowed,” “Oliver Twist,” and “Mobolowowon.” Other
artists like Nasboi and Reekado Banks also performed hit songs like “Umbrella” and “Problem”
respectively.
Reflecting on the partnership, Olusegun Akinyemiju, Brand Business Manager of Lord’s London Dry Gin,
expressed excitement on the first 2024 edition of the event: “Amidst the demands of Q1 and a busy work
schedule, we saw it fit to offer a refreshing experience to our consumers. There was no other way to do
this than powering the Trace Live with D’banj musical concert. The Trace Live Concert with D’banj
provided Lord’s Dry Gin with a fantastic opportunity to connect with our audience and celebrate the fusion
of artistry and premium gin. When you look at D’banj’s, you can tell his music perfectly aligns with our
brand’s DNA – Inspiring, Vibrant, and Young. He is indeed a lord and that is the core essence of our
brand”.
As the event concluded, the echoes of D’banj’s melodies lingered in the air, complemented by the
sophisticated taste of Lord’s Dry Gin, leaving an indelible mark on guests. This exclusive sponsorship
reinforces Lord’s Dry Gin distinguished role in the spirits industry and its reputation as the preferred
choice for a premium gin experience, captivating both music enthusiasts and spirit connoisseurs.
