Lagos State, Nigeria, June 2024 – TomTom Candy, Nigeria’s favorite black and white menthol
brand, under Cadbury Nigeria Plc (a subsidiary of Mondelēz International), has announced an
exciting and innovative partnership with Nigeria’s sensational music artistes, Fireboy and The
Cavemen. The dynamic duo will serve as brand ambassadors, promoting the TomTom brand
through various marketing strategies.
L-R: One of the Cavemen Brothers, Kingsley Okorie; Fireboy DML, Adedamola Adefolahan; One of the Cavemen Brothers, Benjamin James, at TomTom’s Brand Ambassador Unveil in Lagos.
This strategic partnership merges @tomtomsweet_ng commitment to excellence and
innovation with Fireboy and The Cavemen’s unparalleled talent and influence in the music
industry. As brand ambassadors, @fireboydml and @the.cavemen will play a pivotal role in
promoting and communicating TomTom’s initiatives to a diverse audience.
“We are thrilled to announce the addition of Fireboy and The Cavemen to the Cadbury Nigeria
PLC family,” says Morolake Emokpaire, Marketing Lead, West Africa at Mondelēz
International. Their genuine musical prowess and unwavering dedication perfectly align with
our brand ethos, positioning them as ideal ambassadors to harmonize with our audience in
resonant and meaningful ways.”
L-R: One of the Cavemen Brothers, Kingsley Okorie; Fireboy DML, Adedamola Adefolahan; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; One of the Cavemen Brothers, Benjamin James, at TomTom’s Brand Ambassador Unveil in Lagos.
Fireboy, renowned for his soulful vocals and chart-topping hits, is one of Nigeria’s most
sought-after musical talents. Similarly, The Cavemen, known for their unique blend of highlife
and contemporary sounds, have captivated audiences with their infectious energy and
distinct creativity.
“We are excited to partner with TomTom and embark on this new journey as brand
ambassadors,” stated Fireboy and The Cavemen in a joint statement. “Together, we
anticipate creating memorable experiences and inspiring positive change through our collaboration.”
By teaming up with Fireboy, and The Cavemen, Cadbury Nigeria PLC continues to strengthen
its brand presence and to further distinguish itself as a front runner in the industry.
