- To Launch Area! by Towntalk as SaaS, comprehensive asset protection for FMCG and logistics companies in African markets
● Leverages Techstars programme to upscale and enhance innovation pathways for companies
Towntalk Solutions, a leading data intelligence company, has pivoted, as it repositions its flagship product, Area! by Towntalk, to offer optimised asset protection for logistics and distribution. The tool provides insurance coverage for assets in transit and is designed to ensure their protection at all times. This shift represents the company’s renewed efforts to drive innovation, build confidence, and deliver greater value to logistics and Fast Moving Consumer Goods (FMCG) stakeholders in Africa.
With the repositioning, Area! by Towntalk becomes front-and-centre in the company’s value proposition to clients, offering unique features like real-time alerts, driver verification, location reports, as well as security-related insights. In readiness for the launch, Area! by Towntalk has opened a waitlist for its SaaS version. Users who sign up to join the waitlist will enjoy up to 10% savings on financial protection for their goods and assets on-the-go.
This rebrand comes against the backdrop of Towntalk’s recent announcement as a member of the 2022 cohort of the ARM Labs Lagos Techstars Accelerator Program. Commenting on this development, the chief executive officer, Towntalk Solutions, Folake Edun, affirms that, “Joining the Techstars Accelerator Programme is a major milestone for Towntalk. As we prepare to launch Area! by Towntalk in a few months, we believe that the mentorship, resources, and funding that Techstars provides will help us not only be effective in delivering this to the market, but also positioning us strongly to continue to use our data to develop solutions solving critical challenges in both logistics and insurance across Africa.”
The inaugural Techstars Lagos Accelerator programme- part of the global Techstars Accelerator – is a unique opportunity for founders and early-stage entrepreneurs in Lagos, Nigeria to take their vision to the next level. The programme is designed to provide participating startups with a combination of mentorship, funding, and access to Techstars’ extensive network of over 7000 mentors, 20,000 investors, 10,000 founders, alumni, and corporate partners to help early-stage companies turn their ideas into successful business.
At the end of the program, participating companies have the opportunity to showcase their progress and achievements through a Demo Day event, which allows them to pitch their ideas and products to a room full of potential investors, customers, and industry experts. Through this program, Towntalk Solutions will continue to grow and succeed as a thriving business – taking advantage of the resources and opportunities provided.
Chief Operating Officer at Towntalk Solutions, Oladisun Vera-cruz also spoke on the significance of the launch of Area! by Towntalk, stating that, “At Towntalk, we are constantly striving to provide our customers with innovative and comprehensive solutions tailored to meet their needs. The introduction of Area! by Towntalk is a testament to this commitment. The product’s toolkit not only offers financial protection for goods and assets in transit, but also minimises potential financial and operational losses to our clients.
The confidence that these guarantee cannot be quantified and we are confident that Area! by Towntalk will revolutionise the way people think about logistics asset protection. I certainly encourage companies to sign-up, join the waitlist, and begin to optimise and protect their businesses.”
For more information about Area! by Towntalk, visit the website https://www.areaprotect.co/
