Stockholm, 21 October 2020: Building upon its core proposition of making communication safer and more efficient for their users, Truecaller has rolled out three highly anticipated features: Call Reason, Schedule SMS and SMS Translate for users globally.
Truecaller has been the pioneer in the mobile identity space, and has pushed the innovation of Caller ID to great heights. Consumers trust Truecaller to tell them who is calling, but now they will also know why they are calling. Call Reason enables users set a reason for their call, enabling the receiver to check what the call is about and whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers.
The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of events, meetings, or what groceries you need to pick up at the end of the day. Additionally, the SMS Translate feature allows users instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). All these features will be free for all consumers.
Commenting on the feature, Rishit Jhunjhunwala, Chief Product Officer at Truecaller said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”
About Call Reason
Call Reason was one of the most requested features in 2020 from Truecaller users around the world. With this, the new feature extends the platform’s Caller ID feature to help users send notes in their outgoing calls. This will empower users in higher pick-up rates on outgoing calls as the receiver knows for “what reason the call has been placed”. Businesses can set customized texts before calls which will increase engagement with their customers. This feature started rolling out on October 21 to all Android users and will be launching for iOS early next year.
Schedule your SMS
Users can schedule SMS by simply selecting the icon while messaging and choose a date and time. Their messages will then be sent, and users will always be able to see them scheduled in their chats. This feature is available for Android users only.
SMS Translate
The app automatically detects if a foreign language is used in the messaging screen and will show that a translation is available. This feature is powered by Google’s ML Kit and all messages are processed locally in the phone, which means the content of the messages never leaves the user’s device. Language packs are downloaded to the device before translation begins. Users can also download additional languages to use them offline, anytime and anywhere. SMS Translate will only be available for Android.
