Verve, Africa’s leading payment card and digital token brand, recently celebrated women by rewarding Verve card holders with free bags of rice and vegetable oil. The event, held in Lagos, Nigeria, provided a wonderful opportunity for the brand to express appreciation to women and Verve cardholders.
In line with this year’s International Women’s Day celebration, the event embraced the theme – “Inspire Inclusion,” – emphasizing the importance of motivating others to understand, value, and prioritize the inclusion of women in all aspects of life. Attendees enjoyed exciting activities like a dance competition and tic-tac-toe game, adding to the festive atmosphere of the event. Among the lucky cardholders selected as winners of the free bags of rice and vegetable oil were Chike Precious, Shittu Abosede, Rita Showunmi, and Uzodimma Richard.
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L-R: (2nd left) Folayemi Akinfenwa, Growth Marketing Manager, Interswitch; (4th left) Toyosi Ajai-Ajagbe, Digital Marketing Executive, Interswitch; Nwabuzor Vivian, Prisca Ibuodimma and Ihioma Azubam, winners of rice and vegetable oil at the Verve event held to celebrate Mother’s Day in Lagos, Nigeria.
Cherry Eromosele, Executive Vice President, Group Marketing, and Corporate Communications, Interswitch Group, expressed her passion for the initiative, stating that at Verve, they believe in empowering and celebrating women every day.” In recognition of the prevailing economic challenges in Nigeria, including inflation and supply chain disruptions, Verve has taken a proactive step to address the needs of its community.”
“Acknowledging the pivotal role that women play as primary caregivers and providers in their households, particularly during these trying times, Verve has chosen to offer tangible support. With women often bearing the responsibility of ensuring food security for their families, the gesture of providing essential items like bags of rice and vegetable oil serves as a meaningful form of assistance. Furthermore, by aligning this initiative with a month dedicated to honoring women, Verve aims to not only alleviate immediate burdens but also to celebrate the resilience, strength, and invaluable contributions of women across Nigeria”, Eromosele added.
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L-R: Toyosi Ajai-Ajagbe, Digital Marketing Executive, Interswitch; Dorathy Ekeh, winner of rice and vegetable oil and Folayemi Akinfenwa, Growth Marketing Manager, Interswitch at the Verve event held to celebrate Mother’s Day in Lagos, Nigeria.
The event allowed Verve to express its appreciation to the incredible women and Verve cardholders who contribute to society. It also served as a reminder of Verve’s commitment to enriching the lives of its loyal cardholders. The gesture of providing free bags of rice and vegetable oil was a way of saying thank you and recognizing the significant contributions of women to society.
In addition to providing safe and secure payment solutions, Verve remains dedicated to enabling cardholders to live the good life. By celebrating Mother’s Day in such a meaningful way, the brand reaffirmed its position as a leading brand that values and supports women.
Mother’s Day, observed worldwide, is a day to celebrate the achievements of women and emphasize the importance of gender balance and inclusion. Verve proudly stood with women and honored them on this special day, reinforcing their commitment to gender equality.
