Verve Launches ‘Live the Good Life Campaign’

Verve, the largest domesc card scheme in Africa, recently launched a new campaign themed “Livethe good life”. The campaign reiterates the essence of the brand, arming its versality andthe brand’s ability to enable cardholders to live the good life they so desire.The campaign, anchored on the brand’s Television Commercials (TVCs) uses humour, wi$ness,and fun. The communicaon is upbeat, expresses the energy of the African people and plays onhumour and emove cues to drive home the message that everyone could live the good life;the campaign also dials up the role of Verve as an enabler of the Good Life and “the rewardingway to make payment”. To deliver this message e*ecvely, the TVCs features Nollywood celebries, Beverly Naya,Odunlade Adekola and Sanni Musa Danja.Speaking on the idea behind the TVCs and the campaign, Adewole Adedeji, Group Head, VerveMarkeng, stated that the campaign is in furtherance of Verve’s commitment to enableseamless payment experience for its cardholders. “We are the rewarding way to makepayments and it is very important to us at Verve to ensure that however you desire to live thegood life, we are there with you and for you to make it happen in an easy and memorable way.“Verve is not only a payment card, it is also a cardless payment gateway. Verve has become alifestyle, an embodiment of our identy. As expressed in Verve’s new communicaon, this isthe card that truly “gets us” as Nigerians. It is the way we pay at home and abroad, at thecinema, shopping mall, the gym, local restaurant, etc. Verve is de5ning the way we interactwith each other and at everyday touchpoints. Verve is the only card scheme in Nigeria that isdomescally African and also truly internaonal,” he added.The new Verve brand campaign seeks to inspire conversaon about what the good life meansto us as a people. This implies that the good life means di*erent things to di*erent people. Thebrand has thus used storytelling to express this in its four execuons/TVC versions: Omnibus:featuring a collaon of good life experiences; Music of the soul: featuring Odunlade Adekolaand Sanni Musa Danja; Amala: featuring Beverly Naya and Yoga moves: featuring OdunladeAdekola. Verve is the largest domesc card scheme in Africa. With a commitment to making paymentseamless, safer and rewarding, Verve has a bouquet of products which include: Verve Classiccard and Verve Global card had over 19 million cards acvated on Verve’s network as of March2019 and is currently accepted in over 190 countries globally, Verve e-Cash and paycode.

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